Are you building your business for your babies. Think about how they are and how you can change the way you view the way they will consume what you create. Things are different than when I was a Kid. How many generations have said that but take this case in point. I just came home from a two day business trip to Miami from Atlanta – to my three kids.
My sixteen year old was where she always is, Ballet. But I walked into a quite house – up to my 11 year old daughter’s room and knocked on the door. Three girls all giggling and dancing around – what were they doing? Making a video. Its a no brainer these days – she had her camera out and they were scripting, considering the audience – almost anyone anywhere. Its the internet folks.
And then to my 15 year old son’s room, an A student who was simultaneously studying his AP Human Geography while he ran his Minecraft server for his two friends and listened via his headphones via Skype to their banter as they built their virtual world and considered their place in the universe as teenagers.
If you don’t know what I’m talking about its the ramifications of a condensed and connected state – where we are all sharing information, having access to expression, technology is becoming ubiquitous and the way we act is almost a fluid result of what we are thinking in the moment. To their generation its just a part of their general daily workflow. They text, talk, record, review all online realtime. Its got its drawbacks with physical connection and expression recognition but that’s our job as parents to facilitate those interactions too. It is as it always is about balance. Then they were bookworms, twenty years ago – nerds, today geeks, goths and emos - whatever, its general arrested development, or is it.
I embrace this – ask my kids what they need to grow and know – how they think about the way they interact is the way I think about how we can do the same in all we do -business and personal.
How has this changed your business model?